FOURTH WALL, a new monthly play series for 20 and 30-somethings, has been just launched by the Denver Center Theatre Company (DCTC) as part of its ongoing efforts to engage the next generation of theatergoers. This new initiative to cultivate long-term patronage and make The Denver Center a cultural hub for young people is an audience development program for the 21^st Century that provides an alternative to the traditional subscription model.

Fourth Wall members playing our interactive Ponzi scheme game at the inaugural Fourth Wall event on September 26, 2009.

The Denver Center hosts Fourth Wall events the last Saturday of every month during the regular theatre season. Each event includes a performance of a DCTC production followed by a fun and engaging social event relating to the themes and ideas of the play. For example, the inaugural Fourth Wall party in September featured a performance of David Mamet’s adaptation of The Voysey Inheritance, a play about a century-old Ponzi scheme, and an evening-long interactive Ponzi scheme game played with Monopoly money and chance cards.

This program was designed and created by The Denver Center Young Professional Advisory Board, a group of 18 young professionals who volunteer their time helping the DCTC develop new strategies for engaging a new generation at the theatre. Members of the Board co-chair each Fourth Wall event, planning and executing the night’s activities with Denver Center staff support.

Fourth Wall memberships cost $50 and include discounts at the theatre and local restaurants, special Denver Center offers, and a USB membership card with free downloads at each event. Members can purchase $25 tickets to every Fourth Wall event (that’s 50% off regular prices), and $40 tickets are available to non-members.

For more information about Fourth Wall, visit http://www.denvercenter.org/fourthwall or contact Jamie Alexander at jalexander@dcpa.org.

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